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There is almost unanimous agreement that first and foremost partners care about their own profitability when they want to engage with a vendor. No matter how great the partner experience is and how great the partner enablement is, if a vendor does not offer the right incentives and rewards, they will not motivate their partners to stay engaged.

Let’s dive deeper into Partner Profitability. How do we incentivize and reward partners to drive their engagement and profitability? Here is one way that tenXengage solves this problem using AI-Powered channel incentive management. It is a two-step process: 1) set up the promotion using the intuitive promotion builder, and 2) use the integrated AI that analyzes and makes the recommendations to optimize partner performance and their payouts.

1. Set up the promotion

The tenXengage Promotion Builder provides an easy mechanism to set up a promotion that incentivizes a partner. For example, it could be a “SPIFF” style promotion, an “Enablement” style promotion, or a “Hybrid” style promotion. The intuitive promotion builder lets you set up the promotion rules, including which partners can participate, the selected regions, the budget caps, and the sales segments.

2. AI analysis and recommendations

Once the incentive is set up, the AI engine is invoked. It provides detailed insights on how the designed incentive is going to perform. For example, it gives insights on how many partners are likely going to qualify for the rewards, how much of the allocated budget is likely going to be used, how many customers are likely going to buy the product, etc. It further gives recommendation on how to fine tune the promotion in order to achieve better results in driving partner engagement, utilizing the budget optimally, and ultimately driving partner profitability.

The more profitable a partner is, the more engaged they are!

All the solutions and services that tenXengage offers are aligned to significantly increase your partner profitability and your ROI. Our thought leaders have determined that technology innovation must be at the forefront to drive partner profitability, which in turn will increase your ROI.

We identified the four foundational pillars that together will accelerate your goals of partner profitability and your ROI: AI-powered dynamic incentives, mobile-driven deal room, active partner engagement, and intelligent partner community.

All these integrated together with native AI will help you achieve your goals faster.

1. AI-Powered incentives

Incentive and rewards done right always work to keep the partners motivated and engaged. Our industry transforming AI-powered dynamic incentives solution will help you design the right incentives based on our proprietary state-of-the-art AI-driven predictive analytics.

Using the intuitive self-service promotion builder, you can design different types of incentives for the partner companies and the partner sellers. These incentives include both transactional and non-transactional incentives. You can offer different types of incentives in different hybrid combinations – rebates, discounts, MOUs, MDFs, training, activities, and much more. All in one unified partner success platform!

2. AI-powered Deal Rooms

Use our industry-transforming technology innovation to accelerate your partner-led deal closures. Our branded mobile-driven deal room app allows you to dynamically create deal room workspaces automatically as soon as your partner registers a deal. It will bring in the necessary deal room collateral from your data sources. It will allow you to include the necessary collaboration team members that help the deal close faster. It includes automated approval workflows.

There is an integrated AI assistant that guides in recommending the “just-in-time” knowledge and training collateral. Use our real-time analytics on deal room collaboration. Together, what you get is the capability to finally offer a mobile-driven and AI-integrated modern partner experience that keeps your partners motivated and engaged!

3. Gamified Enablement & Training

There is a paradigm shift in how partners are trained in modern times. A “just in time” actively trained partner is a highly engaged partner.

Use our self-serve active partner engagement builder to offer the right training at the right time throughout your sales and partner lifecycle. Use the integrated assessment engine, discussion forums, activity-based incentives and rewards, and hybrid incentives tied to both training and booking growth to actively motivate and engage young partners. All this is made possible through our native AI-predictive analytics and the recommendation engine!

4. Intelligent partner community

In today’s world, there is a big opportunity to increase the partner experience and their engagement. Use our intelligent partner community solution to significantly enhance your partner experience and their engagement. Using our AI-driven insights, post targeted community content, including videos, white papers, and water-cooler announcements.

Integrate with our state-of-the-art AI-driven dynamic incentives and rewards to drive engagement in the community. Use the AI assistant to actively manage the community, enhance the partner experience, and drive their engagement and performance!